Sponsorship Opportunities
The Holland 100 is one of the most well-known and longest-running cycling tours in the Midwest. The event is based in the lakeshore city of Holland, Michigan and is organized by Events For Good, Inc., a non-profit organization dedicated to raising money for charities. All proceeds are donated to partner charities. Sponsors who support the event are assured that every penny of their investment goes to these great charity organizations. In fact, each year, the Holland 100 donates more than $35,000, thanks to the support of our sponsors and participants.
The course includes routes of 18, 34, 67, and 100 miles and is tailored to all levels of cyclists. There are four rest stops along the routes.
Our riders range in age from 4 to 84 and come from all over the Midwest and beyond.
Consider supporting the Holland 100 at one of the following levels. Contact us at ride@holland100.com to sign up or learn more. We are ALWAYS open to new ideas and new sponsors!
Title Sponsor - SOLD (thanks, Gentex!)
Align your brand with the Holland 100 in a BIG way by becoming our title sponsor. Benefits include:
Exclusivity (only 1 available)
Logo included in all digital and print media (The Holland 100, presented by [your company])
Logo on t-shirts, jerseys, website
2 dedicated Facebook thank-you posts
1 logo inclusion each in promotional email and pre-ride logistics email
Inclusion of promotional collateral (up to 3 pages) in virtual rider bag
Space for up to 20 X 20’ tent at start/finish line (pending approval of host)
10 complimentary ride passes
Gold Sponsor - $3,500
Exclusivity (only 1 available)
Logo included in all digital and print media
Logo on t-shirts, jerseys, website
2 dedicated Facebook thank-you posts
1 logo inclusion each in promotional email and pre-ride logistics email
Inclusion of promotional collateral (up to 3 pages) in virtual rider bag
Space for up to 10 X 10’ tent at start/finish line (pending approval of host)
6 complimentary ride passes
Host Sponsor - SOLD (thanks, Ridge Point Community Church!)
Your facility gets to be the home-base for the Holland 100. Registration, start/finish, and a whole bunch of great vibes, all at your organization or business location. Facility and parking requirements apply.
Exclusivity (only 1 available)
Logo included in all digital and print media
Logo on t-shirts, jerseys, website
2 dedicated Facebook thank-you posts
1 logo inclusion each in promotional email and pre-ride logistics email
Inclusion of promotional collateral (up to 3 pages) in virtual rider bag
6 complimentary ride passes
Course Sponsor - $2,000
Sponsor your choice (pending availability) of four (4) Holland 100 routes. The “[your company name] 67-mile course” may be just the way to get your brand in front 1,500 captive pairs of eyes on ride day. Benefits include:
Collaborate with organizers to name the route after your business
Logo on way-finding maps for selected route and on four (4) signs throughout selected route
Logo on t-shirts, jersey, and website
1 dedicated Facebook thank-you post
Logo inclusion in pre-ride logistics email
Inclusion of promotional collateral (up to 2 pages) in virtual rider bag
Space for up to 10 X 10’ tent at rest stop along your selected route (pending approval of location)
4 complimentary ride passes
Major Sponsor - $1,500
Our major sponsors are businesses in the community looking to have a great deal of exposure to the riders for a modest donation to our fundraising efforts. We limit sponsors in this category to one (1) per industry. Benefits include:
Exclusivity (only 1 available per industry)
Logo on t-shirts, jerseys, and website
1 dedicated Facebook thank-you post
Logo inclusion in pre-ride logistics email
Inclusion of promotional collateral (up to 2 pages) in virtual rider bag
Space for up to 10 X 10’ tent at start/finish line (pending approval of host)
2 complimentary ride passes
Supporting Sponsor - $500
Supporting Sponsorship is a great way to get your brand out there. Check out these benefits:
Logo on t-shirts and website
1 dedicated Facebook thank-you post
Name inclusion in pre-ride logistics email
Inclusion of promotional collateral (1 page) in virtual rider bag
1 complimentary ride pass
Have another idea to support the event? Hit us up!